It`s always a bit of challenge to create a successful email marketing campaign and demonstrate results. All successful marketing campaigns are based on numbers. We have collected the best tips for unlocking email marketing ROI and want to share them with you.
B2C marketers report an average 256% ROI from the email marketing channel - pulling in $256 for every $1 invested. Our guide will lead you through smart tactics on how to:

• Set up measurable goals and link them with campaign results
• Calculate ROI & Customer Lifetime Value
• Compare your program against industry best practices
• Use 10 step checklist to increase your existing ROI

72% of email marketing ROI is described as excellent or good. By knowing precise ROI, it’s easier for you to convince executives of the efficiency and cost benefits of email marketing.
Follow our tips and discover how to increase in sales rather than clicks and how to get more by paying less.